Market’s Too Hot to Stage, Right? Wrong!

Forego staging in a “hot” market and potentially forego multiple bids and above asking prices. Why leave money on the table – in any market?

In 2020, 83% of staged homes sold for 5-23% above listing price per the Real Estate Staging Association.  And the National Association of Realtors reports that 83% of buyers’ agents said staging a home made it easier for a buyer to visualize a property as a future home. Homes that are staged spend 90% less time on the market.

Now, of course, there are exceptions but since the staging investment is much less expensive than a price reduction, you have everything to gain.

These listing mistakes, in the heat of the market, could turn buyer’s emotions and behaviors cold.

Premature listing. Get your house in order to avoid low foot traffic and low-ball offers. Deep cleaning, decluttering and simple repairs are non-negotiable.

Forgoing professional photography.  With 90% viewing online photos, your MLS listing presentation should be Instagrammable.

Discounting the competition. Within a 6-minute average of viewing a property, and 15 seconds of forming a relative opinion, competitive listings that are staged will outshow you and take you out of second showings.

Underestimating curb appeal. Make buyers feel like “it had me at the curb” with a welcoming front exterior that invites them inside with anticipation of a well taken care of property.

Styling with off-trend items. Captivate a captive audience with a modern look and feel so your listing has an upgraded vibe.

—Mar

photo:@mizmoxie13